TV Music Channels and Logos

This is MTV, owned by Viacom International Media Networks. This logo is black and bold, which means it stands out. Due to the color scheme, we can deduce that they are targeting males in particular. The boldness of the 'M' suggests ideas of strength relating again to a masculine based audience. However, the white 'TV' detracts from the overpowering black colour so it might suggest they are subtley targeting females as well. The use of different fonts makes the logo more interesting and also more original as there is no other logo that looks like the one for MTV.

This logo is for Viva, it's a music and entertainment channel owned by MTV Networks. Based on the colour scheme of pink and green, it's obvious that they are aiming to target females more than males. Similarly, the use of a speech bubble appeals more to women as they are the gender more prone to gossip. However, the bold, geometric font and the fact that it is a 3D logo suggests that males would also enjoy this channel. Using the phrase 'up your' appeals also more to males as it is a strong and dominant command.   

This logo is for 4music, owned by Channel 4. The logo uses pink, which suggests that the wish to target females. Making the logo 3D makes it more exciting and interesting so it could appeal to both genders. The sharp edges and block print appeal more to males despite the girly colour scheme. Putting the word 'music' into the number 4, makes it easy to recognise and connect with being that particular channel as it is unique and linked to lots of festival, including T4 On The Beach.

This is Fuse, owned by Fuse Networks. The logo is quite bland and simple, sticking to a black and white colour scheme. This suggests it would appeal more to males, however there is nothing invold with the logo to suggest that they are appealing to a particular gender. The simplistic font makes it seem more relatable to viewers and the roundness of the font appeals to both males and females.