'Salute' In The Media

There is an article on the BBC about a woman dancing to 'Salute' on an underground train in Iran. It is an example of women rebelling against their countries restrictions on women. The article can be found on http://www.bbc.co.uk/news/blogs-trending-30228632.

Responses To Online Survey

Audition Poster

Letter For Filming Location

Storyboard and Shot Ideas

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Inspiration From Lyrics

Audience Interviews

We wanted to get some feedback from some people in order to influence our music video. I did some interviews before we started storyboarding so that we would know what our audience was expecting and also what kind of things we could use to influence how the audience reacts. We wanted to broaden our audience, so by getting both female and male interviews, we have a wider idea of what the audience is expecting.

The feedback I received from interviews showed me that many people have two different interpretations of the word 'feminist' so we're going to try to combat the negative image of a feminist.
The army theme also came up a lot during my interviews, so that will influence our costume choices and location.
All the interviews said that an independent woman would be in a highly regarded job and very proud of the achievements that they made themselves, so we'll have to make sure we show this in the jobs the females are doing in our music video. They also said that they would expect the woman to start off without a very highly regarded job and then gradually throughout the video, they would become more and more empowered.

We also made a survey which we'll post on social media and get different responses too. This can be seen below:

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Pitch For Music Video

Today we did our pitch for our music video to our class. We had some really great feedback from Ms Moore and the class which has made us feel much more confident for making out video.

Feedback: 

- Challenge sexualisation of females - challenge mainstream videos

- Role reversal - male and females swapping roles, comical element, cooking and driving for example

- Camouflage outfits - combat and ambiguous costume choice

- Lots of locations - be cooperative with people involved

- Asking permission to film in certain places - signed letter saying we had permission to film

- Lots to organise - including auditions, filming and editing

- Entertaining, eye catching video - different elements and themes involved

- Proactive in getting auditions sorted - next couple of weeks for auditions

- Audition process - posters, register and 30 second performance per group

Pitch Emaze

TV Music Channels and Logos

This is MTV, owned by Viacom International Media Networks. This logo is black and bold, which means it stands out. Due to the color scheme, we can deduce that they are targeting males in particular. The boldness of the 'M' suggests ideas of strength relating again to a masculine based audience. However, the white 'TV' detracts from the overpowering black colour so it might suggest they are subtley targeting females as well. The use of different fonts makes the logo more interesting and also more original as there is no other logo that looks like the one for MTV.

This logo is for Viva, it's a music and entertainment channel owned by MTV Networks. Based on the colour scheme of pink and green, it's obvious that they are aiming to target females more than males. Similarly, the use of a speech bubble appeals more to women as they are the gender more prone to gossip. However, the bold, geometric font and the fact that it is a 3D logo suggests that males would also enjoy this channel. Using the phrase 'up your' appeals also more to males as it is a strong and dominant command.   

This logo is for 4music, owned by Channel 4. The logo uses pink, which suggests that the wish to target females. Making the logo 3D makes it more exciting and interesting so it could appeal to both genders. The sharp edges and block print appeal more to males despite the girly colour scheme. Putting the word 'music' into the number 4, makes it easy to recognise and connect with being that particular channel as it is unique and linked to lots of festival, including T4 On The Beach.

This is Fuse, owned by Fuse Networks. The logo is quite bland and simple, sticking to a black and white colour scheme. This suggests it would appeal more to males, however there is nothing invold with the logo to suggest that they are appealing to a particular gender. The simplistic font makes it seem more relatable to viewers and the roundness of the font appeals to both males and females.