This is the final design for our Digipak. They are all original photos taken ourselves and some are also independent to our music video. I'm going to talk through each photo individually and where it would be on our Digipak if it were 3D.
This is the front cover of our Digipak. It shows all of the main girls featured in our video which would allow up to promote the band and the image of the girls. We have stuck to the Little Mix image by using the same font for the name on the front cover, however, we have chosen a bold and army style font for the word 'Salute' in order to make it stand out. The colour scheme is black and red as we didn't want to use a stereotypical colour scheme seen in a lot of female artists CD cases. The colour red was chosen because we think it is the colour most associated with lipstick. And this colour stands out well on our black background and with the black costumes.
This is the back cover to the Digipak. The photo is the freeze-frame to the ending of our music video. It shows all of the four main girls again, this time jumping off of red squares we see in the front cover. We wanted the front to show how people think girls are, all prim and proper, being stereotypically girly, and the back cover to show how girls actually want to be seen - having fun and not always perfect. The same colour scheme applies to the songs seen on the back and the majority of them are Little Mix songs, however we chose the one's that sounded the most likely to be about girls standing up for themselves and being strong, for example, 'See Me Now' and 'Recognise'.
This is the picture which would be seen behind the CD. We decided to use a freeze-frame from our music video where I smudge the make up down my face in slow motion, This was representing how girls don't need makeup to be beautiful and it was also demonstrating the power and strength women have inside them to stand up against oppression and stereotypes. The simplicity of this photo also reflects how simple it is for women to fight conventions and stand up for themselves. There is no colour scheme to this picture as no writing is involved. I also decided to have bare shoulders for the picture to demonstrate how exposed women are always expected to be.
This is the inside left picture in our Digipak. We chose a really sparkly shoe and a very muddy patch of grass to show the contrast between how girls are constantly expected to be (a perfect, flawless specimen represented by the shoe) and how girls might actually be (not perfect and actually sometimes flawed as represented by the mud). We thought this gave a really visual juxtaposition between the two, Similarly, the fact that the heel is stuck in the ground becomes a visual metaphor for girls and women leaving behind the stereotypes and expectations.
This picture would be the inside right. We chose this one as we believed it shows raw beauty and also natural beauty which is how women should be presented and seen. The sun setting also illustrates how it's time for the sun to set on how media presents women and for a new day to begin where women are not presented as sexual objects. Also, the slightly hazy effect on the image suggests that stereotypes and expectations can be changed as they are not set in stone or crystal clear all the time. Similarly, the colours created by the sun setting corresponds to our colour scheme of reds and blacks.
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This is the back right picture of our Digipak which will be seen when opening the first section. We wanted to have a picture of someone saluting seeing as that was our whole theme during our video. We chose this picture as the long prom dress really contrasts to the setting, and with the wind blowing both Emily's hair and her dress, it displays how women are often presented in music videos. The use of false wind and revealing clothing as well as lots of makeup and editing done to make them look perfect defeats the point of even having women in the video as they could just be made. Therefore, we have real wind again accentuating natural beauty, a long and elegant dress and minimal makeup to go against this convention.
This is the front cover of our Digipak. It shows all of the main girls featured in our video which would allow up to promote the band and the image of the girls. We have stuck to the Little Mix image by using the same font for the name on the front cover, however, we have chosen a bold and army style font for the word 'Salute' in order to make it stand out. The colour scheme is black and red as we didn't want to use a stereotypical colour scheme seen in a lot of female artists CD cases. The colour red was chosen because we think it is the colour most associated with lipstick. And this colour stands out well on our black background and with the black costumes.
This is the picture which would be seen behind the CD. We decided to use a freeze-frame from our music video where I smudge the make up down my face in slow motion, This was representing how girls don't need makeup to be beautiful and it was also demonstrating the power and strength women have inside them to stand up against oppression and stereotypes. The simplicity of this photo also reflects how simple it is for women to fight conventions and stand up for themselves. There is no colour scheme to this picture as no writing is involved. I also decided to have bare shoulders for the picture to demonstrate how exposed women are always expected to be.This is the inside left picture in our Digipak. We chose a really sparkly shoe and a very muddy patch of grass to show the contrast between how girls are constantly expected to be (a perfect, flawless specimen represented by the shoe) and how girls might actually be (not perfect and actually sometimes flawed as represented by the mud). We thought this gave a really visual juxtaposition between the two, Similarly, the fact that the heel is stuck in the ground becomes a visual metaphor for girls and women leaving behind the stereotypes and expectations.This picture would be the inside right. We chose this one as we believed it shows raw beauty and also natural beauty which is how women should be presented and seen. The sun setting also illustrates how it's time for the sun to set on how media presents women and for a new day to begin where women are not presented as sexual objects. Also, the slightly hazy effect on the image suggests that stereotypes and expectations can be changed as they are not set in stone or crystal clear all the time. Similarly, the colours created by the sun setting corresponds to our colour scheme of reds and blacks..jpg&container=blogger&gadget=a&rewriteMime=image%2F*)
This is the back right picture of our Digipak which will be seen when opening the first section. We wanted to have a picture of someone saluting seeing as that was our whole theme during our video. We chose this picture as the long prom dress really contrasts to the setting, and with the wind blowing both Emily's hair and her dress, it displays how women are often presented in music videos. The use of false wind and revealing clothing as well as lots of makeup and editing done to make them look perfect defeats the point of even having women in the video as they could just be made. Therefore, we have real wind again accentuating natural beauty, a long and elegant dress and minimal makeup to go against this convention.
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