Evaluation 1 - In what ways does your media product use, develop or challenge forms and conventions of real media?

Evaluation 2 - How effective is the combination of your main product and ancillary texts?

Evaluation 3 - What have you learned from your audience feedback?

Audience Feedback - post-production

These are the questions I asked to my family members and friends and also the questions we asked people to answer on Facebook when we linked our video to the social media site:

1) After watching our music video, what themes come to mind? And what message do you think we're trying to convey?

2) What kind of budget do you think our video had? Would you expect this to be amateur or professional?

3) How well do you think our video links to the lyrics?

4) After watching our music video, would you say that there is positive representation of feminism, in terms of female independence and empowerment?

5) Do you think that our music video links well with our Digipak and website pages?

6) What have you taken away from watching our video?

Here are the comments from our friends on Facebook: 

I have learnt from my audience feedback, that despite a few minor setbacks and changes to our original plans, we pulled off what we wanted to convey with accuracy and to a professional degree. I have also learnt that I am capable of a lot more than I originally thought and this has given me a great deal more confidence in hearing all of the positive things people have said about our project.

I've also learnt that females do not need to be sexually exploited in music videos as a lot of people would rather watch a video where the women are shown as strong and independent. The word 'feminist' has a lot of negative connotations, so I learnt also that women can be shown as feminist's without it having the bad reputation. 

Evaluation 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

To Do List

- Evaluations

The four questions that must be addressed in the evaluation are:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research, planning and evaluation stages?

- Edit all text. make sure all fonts are the same

- spell check

- check all content is correct

- link fb twitter youtube to website

- spell check website

Filming and Editing Diary

06/03/2015
Today we filmed in Bovey Tracey. We started in the local park, where we filmed Emily doing various lip sync lines and dances in the forest. We managed to get through my clips quite fast, as she was very cold stood there in her dress in early March! We filmed a variety of angles and shots and got a lot done.
We then went to the clothes shop to film my solo section and spent about 1-2 hours there filming there. As well as filming the lip syncs, we filmed various shots to input to the instrumental parts of the video too.

07//03/2015
On Friday 7th March, we all went to Devon Contract Waste in Exeter to film Kelly in the office. We then went up to Southernhay and Northernhay Gardens to film us for the instrumental parts.

09/03/2015
On Monday 9th March we uploaded our footage to iMovie and began editing.

25/03/2015
By Wednesday 25th March we had finally finished our editing of the video and published it to YouTube.

Digipak - Final

This is the final design for our Digipak. They are all original photos taken ourselves and some are also independent to our music video. I'm going to talk through each photo individually and where it would be on our Digipak if it were 3D.

This is the front cover of our Digipak. It shows all of the main girls featured in our video which would allow up to promote the band and the image of the girls. We have stuck to the Little Mix image by using the same font for the name on the front cover, however, we have chosen a bold and army style font for the word 'Salute' in order to make it stand out. The colour scheme is black and red as we didn't want to use a stereotypical colour scheme seen in a lot of female artists CD cases. The colour red was chosen because we think it is the colour most associated with lipstick. And this colour stands out well on our black background and with the black costumes.

This is the back cover to the Digipak. The photo is the freeze-frame to the ending of our music video. It shows all of the four main girls again, this time jumping off of red squares we see in the front cover. We wanted the front to show how people think girls are, all prim and proper, being stereotypically girly, and the back cover to show how girls actually want to be seen - having fun and not always perfect. The same colour scheme applies to the songs seen on the back and the majority of them are Little Mix songs, however we chose the one's that sounded the most likely to be about girls standing up for themselves and being strong, for example, 'See Me Now' and 'Recognise'. 

This is the picture which would be seen behind the CD. We decided to use a freeze-frame from our music video where I smudge the make up down my face in slow motion, This was representing how girls don't need makeup to be beautiful and it was also demonstrating the power and strength women have inside them to stand up against oppression and stereotypes. The simplicity of this photo also reflects how simple it is for women to fight conventions and stand up for themselves. There is no colour scheme to this picture as no writing is involved. I also decided to have bare shoulders for the picture to demonstrate how exposed women are always expected to be.

This is the inside left picture in our Digipak. We chose a really sparkly shoe and a very muddy patch of grass to show the contrast between how girls are constantly expected to be (a perfect, flawless specimen represented by the shoe) and how girls might actually be (not perfect and actually sometimes flawed as represented by the mud). We thought this gave a really visual juxtaposition between the two, Similarly, the fact that the heel is stuck in the ground becomes a visual metaphor for girls and women leaving behind the stereotypes and expectations.

This picture would be the inside right. We chose this one as we believed it shows raw beauty and also natural beauty which is how women should be presented and seen. The sun setting also illustrates how it's time for the sun to set on how media presents women and for a new day to begin where women are not presented as sexual objects. Also, the slightly hazy effect on the image suggests that stereotypes and expectations can be changed as they are not set in stone or crystal clear all the time. Similarly, the colours created by the sun setting corresponds to our colour scheme of reds and blacks.

This is the back right picture of our Digipak which will be seen when opening the first section. We wanted to have a picture of someone saluting seeing as that was our whole theme during our video. We chose this picture as the long prom dress really contrasts to the setting, and with the wind blowing both Emily's hair and her dress, it displays how women are often presented in music videos. The use of false wind and revealing clothing as well as lots of makeup and editing done to make them look perfect defeats the point of even having women in the video as they could just be made. Therefore, we have real wind again accentuating natural beauty, a long and elegant dress and minimal makeup to go against this convention.

Website - Final

This the address for the final design of our website: 

http://tbgsmedia1314.wix.com/little-mix 

'Salute' Bloopers

Salute Music Video - Final

To Do List

Tuesday: Theory Lesson

Wednesday: Website design -  finish writing, add the rest of the pictures, add songs by Little Mix, make finishing touches,                
                     Digipak - add the other pictures, rotate and edit them all, put on blogs

Thursday: Finish editing video and add to the website to finish both

Diary Post

04/02/15: I started on the website today. There were a few technical issues so I had to change which template I used. I managed to put a background picture on and a slideshow of the other pictures we have taken, also including some screenshots from the first start of our music video itself. The website designer is quite difficult to use, so I will need to do some more research into how to link things to the page and how to stop the background from disappearing when you scroll down. I have also finished the research page on my blog for website designs and edited some more footage into the video.

Dance Rehearsal