Wednesday, 25 June 2014
Researching Our Medium - The History Of Music Videos
A music video is a short film which accompanies a piece of music, primarily a song, produced as a marketing device to promote the sales of the music.
In 1926, 'Talkies' arrived on screen for the first time. This meant many short musical films were released.
On the 13th November, 1940, Walt Disney released Fantasia. An animated film based on famous classical music. This set the tone for many music videos to come.A series of sing-along short cartoons called Screen Songs were introduced by Animation artist Max Fleischer. They suggested that audiences sing along to popular songs by "following the bouncing ball" which followed the lyrics of the song, which is similar to a modern Karaoke machines.
The 70's saw pop sensations like Abba and Queen. They were some of the first worldwide famous bands, creating some of the first most famous music videos.
Bohemian Rahpsody by Queen was one of the most famous and iconic music videos ever created. Still today people take inspiration from it.
In the 80's, rock sensations like Guns n Roses and U2 took the stage with the most iconic and well recognized songs and music videos of rock and roll history. They introduced some of the first music videos filmed with the band performing like a concert.
U2's rooftop performance inspired later groups to do their own songs on rooftops.
The 80's also saw the introduction of Michael Jackson. His songs and music videos are still some of the most watched and iconic music videos of all time.
The 90's and the 21st century saw a turn from rock and roll to pop and rap. Girls began to dominate music videos from singers like Madonna:
to the slightly more controversial work of Miley Cyrus:
One of the most known music videos of the 21st century is Gangnam Style:
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